Walser Privacy Policy
Last Updated Date: July 29, 2025 Effective Date: July 31, 2025 Last Reviewed Date: July 29, 2025 Walser Automotive takes your privacy seriously and is committed to protecting your personal information. This Privacy Policy describes how Walser Automotive Group, LLC and our affiliates (collectively, “Walser”, “we”, “us” or “our”) collect and use information about you (collectively, “you”, “your”, “customer”, or “consumer”). This Privacy Policy describes our information collection, use, and sharing practices in connection to our websites (“Sites”), applications, and services where it is posted, or made otherwise available (collectively, “Services”). In addition, this Privacy Policy applies to consumers who purchase or service a vehicle at a Walser location, to which this Privacy Policy is made available either at the location or online. This Privacy Policy is meant to help you understand:- Information We Collect
- How We Use and Share Information
- Privacy and Security
- Minnesota Residents – Exercising Your Rights
- Changes to this Policy
1. Information We Collect
Walser may collect information about you through one or more of the following methods: (1) by you providing information to us voluntarily, (2) through automated technologies on our Sites, or (3) information collected from third parties to assist Walser in completing Services requested by you from Walser.Data Categories
| Category | Examples | Share/Sell? | Types of Service Providers |
| 1. Identifiers | Names, addresses, account names, IP addresses, email address, Social Security Numbers, driver’s license number or other government-issued IDs |
Yes |
Automotive, financial, marketing and analytics, support, and transportation services |
| 2. Personal information | Names, signatures, physical characteristics, phone numbers, insurance information, education information, employment information, bank information, credit/debit information, or any other financial information |
Yes |
Automotive, financial, marketing and analytics, support, and transportation services |
| 3. Characteristics of protected classifications | Age, sex, citizenship status, disability status, marital status, or veteran/military status |
Yes |
Automotive, financial, and marketing and analytics services |
| 4. Commercial information | Records of personal property, products or services purchased, or other purchasing or consumer behaviors |
Yes |
Automotive, financial, and marketing and analytics services |
| 5. Biometric information | Genetic, psychological, behavioral, or biological information |
Yes |
Automotive and financial services |
| 6. Internet or other similar network activity | Browsing history, search history, or information on your interaction with a website or advertisement |
Yes |
Marketing and analytics services |
| 7. Geolocation data | Physical location or approximate location derived from IP address |
Yes |
Marketing and analytics services |
| 8. Sensory data | Audio, electronic, visual, thermal, olfactory, or other sensory data |
Yes |
Support services |
| 9. Professional or employment-related information | Current or past employment history |
Yes |
Financial services |
| 10. Non-public education information | Education records or student financial information |
Yes |
Automotive and financial services |
| 11. Inferences drawn from other personal information | Profiles detailing preferences, characteristics, behaviors, etc. |
Yes |
Marketing and analytics services |
1.1. Information You Provide to Us
Walser collects both non-personal and personal information you provide when you use our Sites and Services. This information is used for business purposes to assist in completing the Services you request from Walser, including but not limited to, getting information on inventory, purchasing a vehicle, servicing a vehicle, purchasing parts, or renting a vehicle. Personal information you provide may include information such as your name, email address, physical address, phone numbers, or any combination with other personal information based on Services requested by you.1.2. Information We Collect Automatically
Walser may automatically collect information and customize your visit through technical means, primarily using cookies. Cookies are small files placed on your device that assist us in providing you with the ease of not having to re-enter information, such as usernames and passwords, multiple times during your visits to our Sites. Cookies can be used to help us provide you with information targeted to your interests, based upon your prior visits on our Sites. The “help” section on most browsers will inform you on how to prevent your browser from accepting new cookies, how to have the browser notify you upon the receipt of a new cookie, or how to disable the use of cookies completely. As this web site has been designed to benefit from the use of cookies, should you configure your browser to decline their use, certain features of this Site may not function correctly, and you may be required to re-enter any usernames and passwords more frequently. Do Not Track Please note that as there is no consistent understanding as to how to respond to “Do Not Track” signals, we do not adjust our data collection practices when we detect such a signal from your browser.1.3. Information from Other Sources
Walser may collect information about you from third parties (or “Service Providers”) to assist in completing Services requested by you. Information collected from third parties is limited to specific business purposes (for example, requesting a consumer credit report as part of a vehicle loan application). Information may include, but is not limited to: a. Information related to vehicle purchases and sales b. Information related to vehicle warranty and recalls c. Payment information, such as account routing numbers Information provided to, and collected by, Walser is covered by this Privacy Policy; however, information directly provided to a third party may be subject to the third party’s privacy practices. We encourage you to be aware when providing information on any site and to read the privacy policies of sites that collect your information.2. How We Use and Share Information
2.1. How We Use Collected Information
Walser uses and processes consumer information in a variety of ways that may include, but are not limited to, the following business purposes: a. To verify information you provide to Walser; b. To communicate, assist, and complete your Services request; c. To follow up on any requests you have previously made; d. To process your payments to/from Walser (including affiliates and subsidiaries of Walser Automotive Group, LLC); e. To provide advertisements, notices, and other information to you through our Sites, emails, applications, and other methods of communication; f. To deliver targeted advertisements, promotional messages, and other information about products, events, and Services of third parties related to your interests; g. To respond to your requests, inquiries, or complaints; h. To help us evaluate and improve our Services, including our sales and marketing strategies; i. To operate and improve our Sites; j. To provide Service Providers with information necessary to conduct business with Walser and/or effectively provide you with services; k. To comply with our legal requirements, resolve disputes, and enforce our agreements; or l. For any other purposes shared with you at the time we collect your information and/or in keeping with your consent. We may combine the personal information we collect and get from you with the information we receive from Service Providers. Such information will only be received based on reasonable business purposes and in keeping with this Privacy Policy.2.2. How We Share Your Information
Walser may share your personal information with the following categories of third parties: affiliates, Service Providers, dealerships, and as may be required by law.2.3. Service Providers
Walser may share your personal information with Walser’s Service Providers (third parties) to carry out Services requested by you, to fulfill other services on behalf of Walser, as required by law, or as necessary to protect our rights or property. For example, we may share data with trusted providers to perform customer service, extend credit, access warranty contracts, process payments, or perform data analysis. Service Providers that receive personal information are required to provide reasonable documentation as to their security protections and complete agreements to ensure they uphold the same amount of data security as required by law. We may be required to share your personal information regarding your use of our Sites, products, and Services if required by government, regulatory agency, or court order; or by subpoena or other legal process or requirement, or if we believe that such sharing is necessary to (a) investigate, prevent, or take action with respect to suspected or actual illegal activities or to assist government enforcement agencies, (b) protect the safety of any person from death or serious bodily injury, (c) prevent fraud or abuse of our Sites, products, and Services or infringement of our intellectual property rights, (d) enforce our terms of use or your agreement(s) with us, or (e) investigate and defend ourselves against any third party claims or allegations.Types of Service Providers (Data Processors)
| Classification | Examples of Business Purposes | Share/Sell? | Data Categories |
| Automotive services | Original Equipment Manufacturer (OEM) reporting, vehicle warranty, vehicle titling and registration, appointment processing, customer management, automotive insurance, and vehicle sales services |
Yes |
Identifiers, personal information, characteristics of protected classifications, commercial information, biometric information, non-public education information |
| Financial services | Consumer credit reporting, automotive lending, payment processing, and other vehicle sales services |
Yes |
Identifiers, personal information, characteristics of protected classifications, commercial information, professional or employee-related information |
| Inventory Management services | Vehicle inventory, parts inventory, salvage, and other dealer management services |
No |
|
| Marketing and Analytics services | Vehicle lead processing, consumer marketing, website/hosting, data analytic, and other marketing services |
Yes |
Identifiers, personal information, characteristics of protected classifications, commercial information, biometric information, internet or other similar network activity, geolocation data, inferences drawn from other personal information |
| Support services | Customer service, data management, communications, security and monitoring, integrations, technology, and other consulting services |
Yes |
Identifiers, personal information, sensory data |
| Transportation services | Vehicle transportation, towing, and recovery services |
Yes |
Identifiers, personal information |
2.4. Links to Third-Party Websites
This Site contains links to other sites. Walser is not responsible for the privacy practices or the content of such sites. To help ensure the protection of your privacy, we recommend that you review the privacy policy of any site you visit via a link from this Site.3. Privacy and Security
3.1. Children’s Online Privacy
Walser believes it is important to protect children’s privacy on the internet. Walser does not knowingly collect or use any personal information from children under the age of 16 and Walser does not knowingly provide any personal information, regardless of its source, to any third party or Service Provider for any purpose whatsoever from consumers under the age of 16. No information should be submitted to Walser by consumers under the age of 16. If you are, or know of, someone under the age of 16 who submitted personal information to Walser, please contact privacy@walser.com.3.2. Data Security
Walser has implemented a variety of technical, physical, and administrative security measures to help protect your personal information from unauthorized access and disclosure. We use multi-layered endpoint protection, multi-factor authentication, and limit access to your personal information based on business-approved functions. We enforce device and server-level data encryption, as well as in-transit encryption with our Service Providers.3.3. Data Transfers
This Site is hosted on servers located in the United States. As such, your connection will be through and to servers in the U.S. Any personal information you provide during your visit will be processed and maintained on your Web server and other internal systems located within the U.S. Walser may partner with Service Providers who operate or process information outside of the United States where privacy laws may be less strict than the laws in the United States. By submitting your personal information to us, you agree to the transfer, storage, and processing of your information both within and outside the United States.3.4. Retention
We will store your personal information for as long as there is a business need for it in keeping with applicable record retention policies and legal and regulatory record keeping requirements. Under certain circumstances, we may store your personal information for longer to resolve disputes, comply with legal requirements, and enforce our agreements. Personal information on backups and archives may exist beyond retention policies for a reasonable period until retention policies can be applied. Personal information shared with Service Providers may follow different data retention policies.4. Minnesota Residents
You can control how your information is used in the following ways below, in keeping with the Minnesota Consumer Data Privacy Act. Please note we may limit the information we provide you, or deny your request, if the request or information is governed by an overruling federal regulation (i.e.: Gramm-Leach-Bliley Act (GLBA), Fair Credit Reporting Act (FCRA), etc.) All consumer data requests must:- Provide satisfactory information to allow us to reasonably verify you are the person whom we collected personal data about, or an authorized agent of such a person. This may include verifying your home address, email address, and date of birth.
- Describe your request with satisfactory detail that allows us to properly understand, evaluate, and respond to your request.
- Emailing the request to: privacy@walser.com
- Mailing the request to: Walser Automotive Group Attn: Consumer Requests 4401 American Blvd. West Suite 300 Bloomington, MN 55437
4.1. Exercising Your Rights
Confirmation of Personal Data You have the right to confirm whether Walser is processing your personal data, and the categories of personal data Walser may have. We will provide confirmation and the categories of personal data based on the data categories identified in this Privacy Policy. Correct Inaccurate Data You have the right to correct inaccurate data Walser has stored concerning your personal information. Update requests are subject to limitations, restrictions, exceptions, or requirements contained within applicable law. We may need additional verification prior to updating certain information in keeping with applicable law. Some information may not be able to be corrected. Walser will instruct our Service Providers to update your information as applicable. Delete your Personal Data You have the right to delete your personal data; subject to limitations, restrictions, exceptions, or requirements contained within applicable law. We may need additional verification prior to deleting your personal data. Certain personal data is protected under federal regulation and may not be deleted. Walser will instruct our Service Providers to delete your information as applicable. Obtaining your Personal Data You have the right to obtain the personal data which you previously provided to Walser. We will provide a copy of this information in a standardized and commonly used format. Opt Out of Processing or Selling of Personal Data You have the right to opt out of the processing of your personal data for the purposes of targeted advertising, the sale of personal data, or the profiling in future automated decisions that result in legal effects, or similarly significant effects, concerning you. Please note that even if you opt out of targeted advertising, we may still communicate with you regarding established business relationships, if one has been established. Furthermore, some automated decisions are part of the crediting process and cannot be avoided if an applicable Service has been requested by you. To avoid confusion, profiling is any form of automated processing of personal information to evaluate, analyze, or predict personal aspects related to an individual’s economic situation, health, personal preferences, interests, reliability, behavior, location, or movements. (Minnesota Consumer Data Privacy Act) Question the Results of Profiling You have the right to question the results of decisions that result from profiling in which the decisions result in legal effects, or similarly significant effects, concerning you. You have the right to question the results, to be informed of the reason the profiling resulted in the decision, and, when possible, to be informed what actions you might take to secure a different decision in the future. To avoid confusion, profiling is any form of automated processing of personal information to evaluate, analyze, or predict personal aspects related to an individual’s economic situation, health, personal preferences, interests, reliability, behavior, location, or movements. (Minnesota Consumer Data Privacy Act) Obtain a List of Service Providers You have the right to obtain a list of Service Providers to which Walser may have shared your personal information. We will provide a list of Service Providers that receive personal information from Walser, regardless of the degree of information provided. Nondiscrimination Walser will not discriminate against a consumer for exercising any rights regarding their personal information, including denying goods or services to the consumer, charging different prices or rates for goods or services, or providing a different quality of goods and services to the consumer.4.2. Submitting Appeals
You have the right to appeal against any response Walser provides to your data requests within a reasonable period. We will provide action taken or not taken as a result of your appeal along with a written explanation of the reason(s) to support the decision. Consumer appeals can be submitted by:- Emailing the appeal to: privacy@walser.com
- Mailing the appeal to: Walser Automotive Group Attn: Consumer Appeals 4401 American Blvd. West Suite 300 Bloomington, MN 55437